WEVE2050
Concept Store
55A Dean St
W1D 6AG
Soho, London
Start at
Jan. 2nd 2023
Retail Service Handbook
WEVE2050 概念店
品牌招募手册
Who is WEVE2050？
WEVE2050 is committed to using manual workshops, sustainable commodities
and exhibitions to bring a sustainable lifestyle to more people in a multi-dimensional manner, combining the individual, society, and the world.
WEVE2050 致力于通过手工工作坊、可持续商品、设计展览，从个人-生活 - 世界三个维度将可持续的生活方式带入到更多人的生活中。
80+
events
5
Pop-Up
160+
events
4
exhibition
London / Milan / Venice / China
WEVE2050 拥有一个年轻并充满干劲活⼒的策划与执行团队， 在过去的一年中，我们在伦敦各地举办过 80+ 场不同的⼿⼯ Workshop，5场位于伦敦市中心 Oxford St、Soho、Chinatown 的设计师集合快闪店，合作过 160+ 位才华横溢横溢的设计师
此外我们还举办了为期 30 天的《⾃然而然》可持续艺术展和威尼斯数字线上展。并于 2022 年9月作为伦敦设计周 LDF 官方合作伙伴，举办了《Sustainable China》设计展。
WEVE2050 has a young and energetic team. In the past year, we have held 80+ craft workshops in London, and several designer popup stores in Oxford Street, Soho, Chinatown, and Vauxhall.
We have cooperated with more than 160 talented designers and hold online and offline monthlong sustainable art exhibitions in central London and Milano.
In September 2022, we curated the design exhibition ‘Sustainable China’ as an official partner of the London Design Festival for their 20th anniversary.
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为什么选择 WEVE2050 概念店
Location / Promotion / Sales
Why choose WEVE2050 concept store?
地理位置/ 品牌推广/ 产品销量
Location
坐落于伦敦市中心 Soho，主推可持续 & 原创作品的集合式设计艺术买手店。
Designer popup & buyer store in Soho in central London Sustainable/original design only.
Soho is recognized by London designersas the most suitable store location for thesale of niche designer products in the lightluxury market.
Opened on 1 January 2023, the conceptstore is located in Soho, an independentbrand commercial shopping area in centralLondon, close to the famous London shopping Oxford Street area and London's famous Chinatown.
SoHo 是伦敦设计师们公认的最适合轻奢市场的小众设计师产品销售的店铺位置。一月开业的 WEVE2050 概念店坐落于伦敦市中心独立品牌丛生的商业购物区SoHo，紧邻伦敦著名购物街区 Oxford St（牛津街）和著名生活美食景区Chinatown（中国城）。
It's not only
brand promotion
but also sales.
不仅仅是品牌宣传
更是实打实的销量
Brand Promotion
品牌宣传
Sales
销量
We used to divide the 160-square-meter site into a downstairs workshop area and
an upstairs sales area, which houses more than 30 booths.
The monthly sales of a single jewelry booth are between £7,000 and £20,000.
The monthly sales of a single clothing booth are between £8,000 and £30,000.
The monthly sales of a single handmade art product range from £5,000 to £20,000.
我们将160 平米的场地划分为楼下工坊区和楼上销售区，销售区集合着30 余个展台。为设计师品牌提供灵活且低成本的进入伦敦线下市场的便捷方式。
单个首饰展位月销售额在 5w ～ 15w 人民币间，单个服装展位月销售额在 6w ～ 25w 人民币间，单个手工艺术品类商品月销售额在 4w ～ 15W人民币间。
What will you gain from us?
Gain considerable sales and fans who love your design!
Extend your connection and encounter joint cooperation.
Meet the local influencers, magazines, and medias at the seasonal opening event.
您将会获得可观的销售额和
喜欢你的作品的粉丝们 !
扩张艺术家、设计师品牌人脉网络偶遇不期而至的联名合作
Grow your brand with a designer-based team who are passionate about original and sustainable design.
与一个对原创和可持续充满热情的设计团队一起发展你的品牌。
Past WEVE2050 events that were posted by all/WITHIN Magazine Editor Shammi Popat.Influencers @6lack.vibe (41.6k), @ermaagain (7k), @najibasma(24.8k). @poppyellah (229k), @miss_swirl (15.9k), @howtobritain (107k)
Meet more KOLs & local media PRs and get exposure at the official Opening Events at the beginning of each quarter. As a platform for creators, WEVE2050 is fully committed to supporting sustainable and original brands.
在每季度初官方举办的 Opening Events 中认识更多 KOL& 本地媒体 PR，获曝光机会。作为创作者平台，WEVE 全力支持可持续以及原创品牌。
We will use WEVE's own powerful communication channels: WeChat, Xiaohongshu, INS for pre-exposure, combined with the opening event opening night, a large range of local and Chinese KOL publicity and media coverage, will reach a lot of exposure in social media, becoming the most powerful offline communication event of WEVE2050. At the beginning of each quarter thereafter, our in-house marketing and overseas PR teams will also hold a one-day Opening Festival for each new brand.
我们将通过 WEVE 本身强有力的自有传播途径：微信公众号、小红书、INS 进行预热曝光，加之开业活动 opening night 大范围本地及华人 KOL 宣传以媒体报道的热度加持，将在社交媒体达到大量曝光，成为 WEVE2050 年度最有力的线下传播事件。此后的每个季度初，我们的 in-house marketing 和海外 PR 团队也将为每一期新入驻的品牌举办为期一天的 Opening Festival。
可持续概念店将会如何运转？
How will the
sustainable store
work
?
Follow the 17 Goals
from the UN
The WEVE2050 concept store will continue the sustainable design exhibition, which is an official cooperation with the London Design Festival on the 20th anniversary（17-25 Sep. 2022）
Based on the 17 major goals of the United Nations, such as cultural heritage, environmental protection, social welfare, and species protection, we will do our best to support Chinese original design brands. and craft creators.
WEVE2050 的概念店将延续与伦敦设计周官方合作的展览《可持续中国》，以文化传承、环保、社会福利、物种保护等联合国 17 大目标为基准，尽我们所能支持中国原创设计品牌和手工艺创作者们。
1% For Planet
All the in-house and buyer products of WEVE2050 will allocate 1% to the proceeds to the planet. We welcome brands who are willing to donate some interest to charities.
WEVE2050 的所有自营产品及买手产品都会抽出 1% 的收益用于支持中国西北的植树事业和中国山村贫困儿童扶持。我们也热烈欢迎愿意捐赠一部分收益给到公益事业的品牌。
image from @lifestyle & design cluster
We welcome all the brands and products that could contribute to sustainability as well as the services that follow a circular economy.
我们欢迎符合所有可持续目标的产品和品牌入驻，同时也着重支持和鼓励符合循环经济的产品与服务。
Our in-house design team will make a sustainable identity card for each brand to show how the brand practices sustainability. It also can help customers to know more about sustainability by shopping in the concept store.
WEVE2050 的 in-house 设计团队将为入驻的每一个品牌制作可持续认证卡立，便于顾客阅读获取到品牌的奥义及所做出的可持续贡献点。通过在购物体验中的小知识输出，来潜移默化的让更多普通消费者了解可持续和认识可持续品牌。
在店铺设计方面，我们将以 5 种风格（现代简约风、新中式风、巴洛克复古风、酸性未来风和日韩可爱风）来划分店面区域，为消费者提供一个趣味、愉悦而轻松的消费环境和浏览体验。
为保证产品销量，每个风格区域中将限制同类型产品等品牌数量。如：简约区现有 2 个首饰品牌，该区域首饰品牌位已满建议同类型设计师报名参加下一期销售。
我们欢迎有品质的初创品牌来短期订用单个展架或寄售展格， 也欢迎成熟的中大型品牌承包多个展架乃至于一整个风格分区，为 WEVE2050 Concept Store 带来一整套新鲜视觉与产品。
We welcome high-quality start-up brands to order a single display stand or consignment booth for a short term, and also welcome mature medium and large brands to contract multiple display stands or even an entire style section, bringing an entirely fresh vision and products to the WEVE2050 Concept
Store.
以风格归置展陈区域
打造五种沉浸式体验。
In the store design, we will divide the retail area to have five styles (modern minimalist style, new Chinese style, Retro style, acid future style, and Japanese style) to provide consumers with a fun, pleasant, and relaxed consumption environment and browsing experience.
To protect each brand's benefits, the number of brands with the same-type of products will be limited in each style area. For example, if there are two jewellery brands in the modern minimalist style area, the jewellery brands in this area are full. It is recommended that designers of the same type sign up for the next period. Divide the display area according to styles to create five immersive experiences.
我们欢迎有品质的初创品牌来短期订用单个展架或寄售展格， 也欢迎成熟的中大型品牌承包多个展架乃至于一整个风格分区，为 WEVE2050 Concept Store 带来一整套新鲜视觉与产品。
How to join us?
如何加入我们？
Order more than five stalls to get a FREE interior design service!
( minimal 3 months )
打造专属品牌空间订购五个及以上展位，即送免费空间设计服务
30 combined exhibition booths
From £20 / day
0-12% handling fee consignment service
Ordering from 2 weeks.
30 个组合展售位，每日 20 镑起
0 ～ 12% 手续费寄售服务
2 周起订
Option 1
Option 2
Get a stall with 0 pre-pay fee!
0 成本寄售，售出后月结买手拿货价
-With a 0 pre-pay fee consignment, the buyer takes
the price and the monthly settlement after the sale.
- Negotiate with the concept store buyers to get
the buyer price and goods, and prepare at least 1
month's inventory.
- The concept store may cover shipping costs,
London warehousing, store leasing, product display,
and sales labor costs.
- Starting from the opening on 1st January 2023,
the shelves of the goods sold in the previous month
will be settled on the 5th of each month.
- Adjust replenishment + shipping based on sales.
- 0 成本寄售，售出后月结买手拿货价
- 填写报名表提交品牌及产品信息，如录取将收到邮箱或微信通知。与WEVE2050 概念店买手商议拿货价和货品，准备至少1 个月的库存量。
- 自费国内邮寄至指定转运仓库，我司负责从国内至海外的运输部分。概念店承包国际运费，伦敦仓储、商铺租赁、商品展陈及销售人工费用。
- 自2023 年1 月1 日开业起，往后每月上旬结算上月售出的商品货架。根据销售情况调整补货+ 运输。
